What Is Digital Marketing & How Can You Get Started?
Digital marketing simply refers to any attempt at promoting a brand, product, or service to potential clients via the internet, text messages, email and basically any other form of electronic media. In a nutshell, it is basically a form of advertising that’s primarily carried out across the digital airwaves.
How Can You Tap Into The Goldmine That Is Digital Marketing?
Let’s dive straight into the heart of today’s topic, which is probably the reason why you’re on this page in the first place: how to make a few extra bucks or carve out a living using digital marketing. Well, the good news is that we have all the tools right at our fingertips that are needed to get you started. All it takes is a bit of initiative and dedication.
Here are some various avenues to make money via digital marketing:
1. Affiliate Marketing
Affiliate marketing is simply marketing other peoples products. You drive traffic to the offer and they take care of the rest. With affiliate marketing, you promote a particular product or service like a third-party salesperson and whenever there is a successful purchase arising from your referral links, you get a share of the cut.
The major benefit of affiliate marketing is that you don’t have to create your own products, business infrastructure, sales process, or anything that you would need to in a traditional business. Since affiliate marketing is just marketing other peoples products online, they take care of the whole sales, customers service returns process and much more. All you need to do is send quality traffic to their offer through what are called affiliate links.
My mentors actually offer an affiliate program that allows you to get started making money online in as little as 90 days and they even show you how to market their products.
2. Work As A Digital Marketing Assistant
Being a digital marketing assistant does have its fair share of financial rewards and other unique benefits. A lot of big companies do not have a lot of time on their hands and, as such, are on the hunt for someone who will find the most profitable digital marketing solution for their business.
If you know your way around the nitty-gritty of social media marketing like Facebook, LinkedIn, and Instagram, then you could try your hand at it on gig-sourcing platforms like Upwork that have countless such jobs at the ready. SEO consultancy is a particularly rewarding aspect of the digital marketing assistance role as there are many companies lining up for an SEO guru.
This is going to take some time to learn as with any skill but start out small and just keep practicing every day. Eventually, you will have a handful of clients paying you for your digital marketing services.
3. Fusing Digital Marketing With Business
The interwebs are like an open market where traders can present products with the aim of getting the attention of potential buyers. You can exploit this ever bulging market space by putting your own products (could be as simple as toys, art, or clothes) on Facebook, Instagram, or Twitter. However, you could also turn to a professional sales platform like FBA (fulfilled-by-Amazon) to sell your product.
The upside is that you don’t necessarily have to create a product as you could simply sell out-of-favor stuff lying around in the house like old furniture, clothes you’ve outgrown, or out-dated kids toys. You could sell them on eBay, OLX, Craigslist, Flipkart, Patym, and Swappa among many other websites.
4. Social Media Marketing
This type of digital marketing affords a great stepping stone and could be just what you need to get your digital marketing business going. It involves marketing on social media platforms like Facebook, Twitter, SnapChat, and many others.
Social media marketing is a good way to build strong customer relationships as the average person spends at least two hours on the various social media platforms. Alternatively, you could help other businesses get going or expand their social media reach and they’d pay you in return for your services.
5. Search Engine Optimization
Endless pages of search results come up on Google once you hit that enter button, hence why website owners constantly turn to SEO companies or experts for help.
If you know a thing or two about SEO (which basically entails tailoring blogs, articles, and other content to suit search engine requirements for user-friendliness and keyword density), then you can harness this knowledge to improve the rankings of someone else’s website at a fee.
6. Email List Creation & Email Advertising
This might be an avenue that has managed to slip under the radar in recent times but, make no mistake about it, creating an email list for clients can afford a decent amount of income. A majority of modern-day businesses have greatly embraced the idea of email lists as they are an efficient and informative way of reaching out to potential buyers on a more personal level.
7. Conversion Rate Optimization
CRO, just as its name suggests, is a technique that aims to convert online passers-by into actual buyers or users. It encompasses calls, leads, chats, and other means of turning a business’ website traffic into actual purchases.
Companies are willing to pay a pretty penny to improve the optimization of their websites. By converting more the traffic they are already getting, you can help their online marketing be more profitable.
8. Paid Search Advertising
This entails marketing on what is arguably the most popular online platform: SERPs or Search Engine Results Pages. Here, users looking for a similar service or product through Yahoo, Bing, or Google are presented with your ads alongside or atop search results. Upon clicking, they are redirected to your website where, hopefully, they’ll end up buying whatever you’re marketing or selling.
There you have it folks, a few excellent paths to choose from to kick-start your digital marketing journey. To make it in this line of work, you need to be a Jack of all trades; you have to juggle as many balls as possible so as to maximize your income. The more skills, the merrier. Do not limit yourself to just a single aspect of digital marketing. Good luck!