Utilizing The Power Of Video Marketing
One of the most effective tools geared to encouraging audience engagement is video. While video may have killed the radio star, it certainly did not do any damage to those hoping to target an audience. Video engagement offers you the opportunity to personalize the user experience and create an even deeper bond with your viewers. While text and images are effective – and should certainly be incorporated in your marketing strategy – video reigns supreme in the ability to communicate emotionally with your potential and current customers. It makes sense that you now see more and more internet usage trending toward video.
Employing video as a key component to your marketing system is imperative and becoming even more crucial day after day. But, in order to achieve optimal results, you must incorporate your video usage in a very specific manner. It is just not sufficient to tape yourself with a sign reading, “Here I am! Buy from me!” You need to create engaging content that offers immediate value if you hope to establish trust with your viewers. Online audience these days are smart and, once they recognize the value in your content, they will be on board with you and far more likely to engage in your business and becoming actual paying customers.
In essence, people prefer to purchase from vendors they know, like, and trust. Video is a medium that provides your audience with the opportunity to get to know you, like you and hopefully trust you.
Why Is Video Marketing So Important?
The internet is a great barometer for the recognition of change. So many things get there start online and, if they can stay relevant, find great and long-term success. The same thing is happening video and the internet is proving its worth. As the internet changes, research is showing that more and more people are viewing video of all types online. In fact, YouTube on mobile devices alone is reaching more 13-34 and 18-49-year-olds than any cable network in the United States. This is amazing news and the best part about it is that you can get in on the action right now!
Research also projects that, by the year 2021, over 80% of all internet traffic will be in the form of video. If you expect to be successful with marketing your business online, it will be imperative that you take the time and cultivate the skills necessary to cultivate a video marketing strategy to complement the rest of your online marketing system.
How Does Video Marketing Work?
Videos are amazing tools for marketing purposes. They possess the unique ability to convey emotions with which the viewer can relate, creating a bond that text and images just cannot hope to duplicate. This connection makes it easier for your target audience to see that your company consists of normal, everyday folks just like them. With this connection and trust that comes with great video marketing, you can begin to develop a connected relationship with hundreds, thousands, or even tens of thousands or more of people at the exact same moment without having to put in any extra effort. Like all great business strategies, video is scalable in its reach.
What we mean is that video allows you to communicate with as many people as are watching it all at the same time. It is similar to being in the right place at the right time all the time! For instance, if there are 100 people viewing your video at the same time, it does not take any more of your time and effort if 1000 people are viewing at the same time. The best thing you can do to hope to achieve these results is by creating video content that people will want to watch.
How Could Video Marketing Impact Your Business?
By employing a quality video marketing strategy that utilizes a unique offer and messaging that captures people’s attention, it is likely you can create sales without having to actually meet people in a face to face situation – be it in person or over the telephone. If you do it correctly, your videos can act in your stead and do most of the talking for you! The end result is, should you so choose, phone calls that end with credit card numbers or, better yet, the ability for your customers to make all of their purchasing online.
In terms of creating time for you to focus on other aspects of your business, video marketing translates into the empowerment of your audience and their renewed ability to make informed decisions without you having to be a go-between. This saves your customers time and, best of all, saves you time and results in a better buying experience for everyone!
The effectiveness of video does not stop there. It is also a unique tool in the manner that it can extend and expand your reach when hoping to attract more visitors to your website. It happens all of the time. A viral video can takeoff on YouTube in a matter of moments and be viewed by tens or even hundreds of thousands of people in a very short amount of time. Even if you do not create the next viral sensation, a well-optimized video that does not reach viral status can show up in Google, YouTube, and/or other major search engines and result in a consistent increase in sales over time.
Video Marketing Is A Vital Piece Of An Effective Marketing System
It is quite evident that video is, not only the future of the internet, but a present strategy that should be employed immediately. It is a vital component of a complete marketing system and, along with effective images and text, needs to be at the forefront of your efforts as soon as possible. If you already have adopted it, then don’t be afraid to take a close look at how it is operating and check for any areas of improvement. With the level of engagement that an effective video can bring, it is a crucial aspect of your marketing system that cannot be ignored any longer.
Up and coming platforms and even social media giants like Facebook and Instagram are adopting video or adapting ways to maximize video on their platforms, with Facebook and Instagram each adding large video sections to their platforms in recent years. This trend is likely to continue well into the future and you can now find yourself in the advantageous opportunity to get ahead of the game. This is something you do not want to wait on and try and catch up as video continues to move into the future.
It cannot be said enough, solely relying on video alone will be insufficient. While video is currently the king of the castle, lots of people are utilizing it in their own marketing strategies. You must incorporate quality content, such as engaging text and amazing images if you hope to get a leg up on the competition. This is all in conjunction with a compelling offer and effective messaging to go along with it. By doing all of these things, you will find yourself in a good position that should lead to a successful business.