Learn Through Video

In a new Ahrefs study, Google's AI Overviews showed up on most of the brand-name searches it tracked. Free online presence course ➡️ https://link.traviswilkie.com/develop-your-online-presence

Ahrefs analyzed 232.8 million US desktop Google results from July to September 2026. For branded searches, AI Overviews appeared 61% of the time on average in July, 65% in August and 73% in September, and on September 29 they hit 83%. In a separate test of 100 well-known brand names, when an AI Overview showed up, it held the top position about three times out of four, above the brand's own website.

The sources are the part business owners should watch. In those brand answers, Wikipedia was cited most, then YouTube and LinkedIn. Ahrefs didn't report how often the brand's own site was cited. That means your website isn't the only place Google pulls from when it describes your business.

In this video I cover what Ahrefs measured, where the AI answer sits on the page, which sources it leans on, and the honest caveats: this was US desktop data, the brand test used big global brands, and Google changes when AI Overviews appear all the time. Then the five-minute check: search your own business name, read the AI answer like a customer would, and make sure the profiles it cites are current.

⏱️ CHAPTERS
0:00 Google is answering searches for brand names
0:22 What Ahrefs measured
0:55 Which sources Google cites
1:35 The 5-minute check on your own name

Study: https://ahrefs.com/blog/ai-overviews-on-branded-searches/

🔗 RELATED
Semrush AI Visibility: Mentions vs Citations (New Study): https://youtu.be/e5xvxKWDPos
Google September 2026 Spam Update (Did It Hit Your Site?): https://youtu.be/8BIId-0JI6U
Ahrefs URL Rating vs Domain Rating (Which One to Watch): https://youtu.be/Q4Di5ZMfUHc

📞 MORE / 🔎 Resources:
➡️ Learn more: https://traviswilkie.com/
➡️ Try the Ahrefs Tool today: https://link.traviswilkie.com/try-ahrefs
➡️ Try Semrush free: https://link.traviswilkie.com/free-semrush-trial
👍 Subscribe For More @TravisMWilkie

1 0

AI can say your business name and still cite someone else's website as the source. Semrush's new AI Visibility Index shows how often that happens. Learn more: https://traviswilkie.com/

🎓 Get My FREE Course:
➡️ Learn how to develop a complete online presence for your business: https://link.traviswilkie.com/develop-your-online-presence

Semrush AI visibility is quickly becoming one of the most important things to track for your business, and Semrush just released its 2026 AI Visibility Index. The study ran the same 25 million U.S. prompts every month from January through July 2026 across ChatGPT, Gemini and Google AI Mode, with a separate look at AI Overviews.

The headline finding: being mentioned and being cited are two different kinds of visibility. A mention is when an AI answer includes your brand's name. A citation is when it points to your website as a source. Fewer than half of the top 100 brands AI mentioned were also among its top 100 cited sites, every month, in both the U.S. and the U.K.

In this video I explain what Semrush studied, the difference between a mention and a citation, and why the gap matters for any business that wants to be found in AI answers. Then the practical part: where to check your own mentions and citations in Semrush's AI Visibility Toolkit, and how to use the cited sources tab to see which sites AI already relies on in your space. One honest caveat: this is Semrush's study of its own prompt sets, not data from Google or OpenAI, so treat it as a strong signal rather than a rule.

⏱️ CHAPTERS
0:00 AI can name you and cite someone else
0:22 What Semrush studied
0:44 A mention is not a citation
1:03 The finding that should get your attention
1:48 The number to check first

🔗 RELATED
Semrush AI Visibility: See If ChatGPT and Gemini Are Recommending You: https://youtu.be/NHYCoeeOtxY
Ahrefs URL Rating vs Domain Rating: https://youtu.be/Q4Di5ZMfUHc
Google September 2026 Spam Update: https://youtu.be/8BIId-0JI6U

📞 MORE
🔎 Resources:
➡️ Try the Ahrefs Tool today: https://link.traviswilkie.com/try-ahrefs
➡️ Try Semrush free: https://link.traviswilkie.com/free-semrush-trial
👍 Subscribe For More @TravisMWilkie

0 0

If you want to know how the Ahrefs URL Rating works, then this video is for you! Give it a try today for FREE: https://link.traviswilkie.com/free-semrush-trial

In the ever-evolving world of SEO, understanding the nuances between Ahrefs' URL Rating (UR) and Domain Rating (DR) is crucial for marketers and business owners alike. If you're venturing into the realm of digital dominance, you've probably asked yourself why your meticulously crafted web pages aren't ranking as high as you'd like. 🤔 This video is your roadmap to demystifying those vital metrics that could very well be the missing piece in your strategy.

The URL Rating evaluates the link strength of a single page, a crucial distinction from the Domain Rating, which assesses the authority of an entire website. While DR gives you a broad overview, UR is your sniper rifle, targeting the precise areas you need to conquer in your quest to outrank competitors. Now, you might be wondering why, when both are important, Ahrefs itself suggests UR aligns more closely with Google's intricate algorithm. It's because Google cares about the authority of the individual content pieces when determining rank, which means your best-performing content might just hold the secret to climbing the search results.

We journey into the DNA of UR and DR in this video, unraveling why every incremental point becomes increasingly difficult to capture as you climb the ladder. 📈 Understand why certain pages require more strategic and targeted link-building efforts, and why spreading your focus too thin across a domain could dilute your true potential to dominate the page-specific search results.

Whether your goal is to assess pages you want to outmaneuver, or to enhance the performance of your own content juggernauts, knowing when to leverage UR over DR is a crucial strategy. Don't surrender your rankings to chance; arm yourself with insights that will transform your approach and potentially, your market position. 🌟

Be sure to check the links below for resources designed to amplify your marketing results further. Exploit these insights and tools, and begin to command the search rankings like never before.

🎓 Get My FREE Course:
➡️ Learn how to develop a complete online presence for your business: https://link.traviswilkie.com/develop-your-online-presence

🔎 Resources:
➡️ Try the Ahrefs Tool today: https://link.traviswilkie.com/try-ahrefs

👍 Subscribe For More @TravisMWilkie

1 2

If you want to know how Semrush can be used to check a recent Google spam update, then this video is for you! Give it a try today for FREE: https://link.traviswilkie.com/free-semrush-trial

In the rapidly shifting terrain of online marketing, staying ahead of the curve is not just wise, it’s essential to your survival. The digital world is abuzz with Google's September 2026 spam update, a colossal wave that’s either going to rock your boat or set your sails to smoother seas. 🌊 As the maestro of search engines orchestrates another chorus of algorithm changes, your rhythm in this dance could determine your spot on the digital stage.

This update, confirmed to have kicked off on September 24th, stretches its reach across every country and language. It's a global serenade that touches every digital outpost, from bustling e-commerce hubs to local mom-and-pop shop sites. But before you hit the panic button, let’s focus our lens on strategy rather than stress. 🧐

Our first port of call is Google Search Console. By examining specific dates there, you can discern whether your site felt the tremors of this monumental shake-up. Then, to solidify your insights, we’ll bring in Semrush Sensor, allowing for a finely tuned analysis with a second opinion via Semrush or Ahrefs traffic trends. Understanding the full picture is about piecing together these vital data points until you see the truth that lies beneath the surface.

Should perusal reveal your site as collateral damage, fret not. Google has been courteous enough to pen down guidance for recovery. After dissecting their counsel, we’ll explore the critical report that determines whether your predicament is appeal-worthy. This offers a sliver of hope and a roadmap back to digital prominence. ✨

Before the dust settles, make sure you arm yourself with the knowledge that keeps you nimble and ahead of the game. We’ve explored how to diagnose the impact, verify it with external tools, and outlined your next steps. Now, it's your move.

Check the links below to find an array of resources and insights that will fortify your strategies and optimize your campaigns in the wake of this spam update. 🤝

🎓 Get My FREE Course:
➡️ Learn how to develop a complete online presence for your business: https://link.traviswilkie.com/develop-your-online-presence

🔎 Resources:
➡️ Try the Ahrefs Tool today: https://link.traviswilkie.com/try-ahrefs

👍 Subscribe For More @TravisMWilkie

3 0

If you want to learn how to use Ahrefs for analyzing competitor ad copies, then this video is for you! Learn how to develop a superior online presence for your business today: https://link.traviswilkie.com/develop-your-online-presence

Unlocking the secrets of your competition has never been easier, and today we're diving deep into Ahrefs to understand how it uncovers competitor ad copies. 🕵️‍♂️🔍 If you’re all about gaining that edge in your marketing game, then getting a handle on what your competitors are up to is indispensable. In this video, I’ll guide you through the step-by-step process of locating and analyzing competitors' ads using Ahrefs, a tool that’s often compared with its peer, Semrush.

As we embark on this exploration, you'll discover where the ads report is nested within Ahrefs and how to effectively decipher the data it reveals. Understanding this could mean the difference between a successful campaign and one that falls flat. We previously explored this terrain in Semrush, and while both tools offer unique insights, they each have their own flavor of exposing competitor intel.

Navigating through these reports, I'll highlight the key metrics and settings you need to be aware of, showing you exactly what you’re getting for your investment. This will arm you with the knowledge to decide whether Ahrefs or Semrush fits your needs based on what you're hoping to achieve. It's a matter of knowing where these platforms diverge and what specific insights will propel your marketing efforts forward.

Knowledge is power, and in the realm of digital marketing, understanding your competitors’ ad strategies is crucial. Whether you're an experienced marketer or just starting out, this walkthrough will provide you with the actionable insights needed to make informed decisions. It all comes down to wielding the right tools to dissect and leverage competitor strategies, and Ahrefs may just be the secret weapon you need in your arsenal. 🛠️📈

Ready to revolutionize your approach with data-driven decisions? Dive in and decide for yourself which tool will shepherd your business to victory. Don't forget to check the links below for more resources to enhance your marketing success! 🎯

🎓 Get My FREE Course:
➡️ Learn how to develop a complete online presence for your business: https://link.traviswilkie.com/develop-your-online-presence

🔎 Resources:
➡️ Try the Ahrefs Tool today: https://link.traviswilkie.com/try-ahrefs

👍 Subscribe For More @TravisMWilkie

0 0

If you want to know how to use Semrush for analyzing competitor landing pages, then this video is for you! Give it a try today for FREE: https://link.traviswilkie.com/free-semrush-trial

Get ready to unlock the secrets hidden in your competitors' landing pages using one of the most powerful tools at your disposal: Semrush. Today, we delve into the sometimes mysterious world of paid traffic. 🚀 You've already got a solid grasp on how to pull compelling ad copy from your competitors, but that's just the tip of the iceberg. Now, it's time to unveil the other half of that equation—the landing page itself.

You see, in the rough-and-tumble world of online marketing, understanding not just the ads your competitors are running but where they’re leading their traffic can be a game-changer. Semrush does the heavy lifting by showcasing which landing pages are funnelling the most traffic from your competitors' paid ads. Unearth valuable insights into how long they've been channeling their traffic to each page, what offers they've got cooking, and the layout that's captivating their audience's attention. This is a treasure trove of information that puts you several paces ahead, sparing you from starting your landing pages with a blank canvas. 💡

Peeking into the strategic playbook of your competitors is like having a cheat code at your disposal. You get to see which of their landing pages are acting as lead magnets and which ones are going stale. Imagine the thrill of replicating a successful template and making it your own, only better. With Semrush, you'll gain those insights that could transform your campaign into a well-oiled, conversion-cranking machine. Think strategically, act decisively, and watch your marketing results improve.

Ready to dive in and let Semrush guide you towards crafting landing pages that don't just convert but conquer? Hit play, and let’s get started on this analytical journey that takes your marketing game up a notch. 🔍

Don't hold back. Check the links below for more valuable resources and skyrocket your marketing results today!

🎓 Get My FREE Course:
➡️ Learn how to develop a complete online presence for your business: https://link.traviswilkie.com/develop-your-online-presence

🔎 Resources:
➡️ Try the Ahrefs Tool today: https://link.traviswilkie.com/try-ahrefs

👍 Subscribe For More @TravisMWilkie

0 0

If you want to learn how to use Ahrefs to analyze competitors' ad copy, then this video is for you! Learn how to develop a superior online presence for your business today: https://link.traviswilkie.com/develop-your-online-presence

Unlocking the secrets of your competition has never been easier, and today we're diving deep into Ahrefs to understand how it uncovers competitor ad copies. 🕵️♂️🔍 If you're all about gaining that edge in your marketing game, then getting a handle on what your competitors are up to is indispensable. In this video, I'll guide you through the step-by-step process of locating and analyzing competitors' ads using Ahrefs, a tool that's often compared with its peer, Semrush.

As we embark on this exploration, you'll discover where the ads report is nested within Ahrefs and how to effectively decipher the data it reveals. Understanding this could mean the difference between a successful campaign and one that falls flat. We previously explored this terrain in Semrush, and while both tools offer unique insights, they each have their own flavor of exposing competitor intel.

Navigating through these reports, I'll highlight the key metrics and settings you need to be aware of, showing you exactly what you're getting for your investment. This will arm you with the knowledge to decide whether Ahrefs or Semrush fits your needs based on what you're hoping to achieve. It's a matter of knowing where these platforms diverge and what specific insights will propel your marketing efforts forward.

Knowledge is power, and in the realm of digital marketing, understanding your competitors' ad strategies is crucial. Whether you're an experienced marketer or just starting out, this walkthrough will provide you with the actionable insights needed to make informed decisions. It all comes down to wielding the right tools to dissect and leverage competitor strategies, and Ahrefs may just be the secret weapon you need in your arsenal. 🛠️📈

Ready to revolutionize your approach with data-driven decisions? Dive in and decide for yourself which tool will shepherd your business to victory. Don't forget to check the links below for more resources to enhance your marketing success! 🎯

🎓 Get My FREE Course:
➡️ Learn how to develop a complete online presence for your business: https://link.traviswilkie.com/develop-your-online-presence

🔎 Resources:
➡️ Try the Ahrefs Tool today: https://link.traviswilkie.com/try-ahrefs

👍 Subscribe For More @TravisMWilkie

0 0

If you want to know how to use Semrush for analyzing competitor ad copies, then this video is for you! Give it a try today for FREE: https://link.traviswilkie.com/free-semrush-trial

Are you tired of putting your finger in the wind and guessing when it comes to crafting the perfect ad copy? 🚀 Then buckle up, because today we're rolling up our sleeves and diving deep into the treasure trove of competitor insights that Semrush offers. In this insightful tutorial, we'll unravel the strategies behind your competitors' most successful ad copies and arm you with the knowledge to rise above the noise. 🎯

Imagine this: you're peering over the shoulders of your competition, discovering the secret sauce behind their most compelling headlines and persuasive ad descriptions in Google Ads. We'll guide you step-by-step through the process of using Semrush to reveal the exact ads your competitors have been running. Not only can you see what they're saying, but you also gain insights into how long those ads have been live and which ones they're banking on to drive results.

The real magic here lies in understanding the principles of what's working. If a competitor's ad has been continually running for months, you can bet they're seeing high returns. Such ads become your blueprint. Instead of starting from scratch and risking costly trial and error, why not capitalize on what's already been proven? 💼 Our video reveals how to take these angles and not just mimic them, but strategically enhance them to create ad copy that outshines everything your market has seen before.

Gone are the days of ineffective campaigns and wasted advertising dollars. With Semrush at your fingertips, you're equipped to dissect and reconstruct, to innovate rather than emulate. By the end of this video, you'll be ready to craft ads that resonate more deeply with your target audience, ensuring your marketing dollars not only work harder but also smarter.

Ready to step up your advertising game? Hit that play button and let's get you the conversions you deserve. And don't forget — check the links below for more resources that will skyrocket your marketing efforts! 🌟

🎓 Get My FREE Course:
➡️ Learn how to develop a complete online presence for your business: https://link.traviswilkie.com/develop-your-online-presence

🔎 Resources:
➡️ Try the Ahrefs Tool today: https://link.traviswilkie.com/try-ahrefs

👍 Subscribe For More @TravisMWilkie

0 0

If you want to learn how to use Ahrefs Content Gap, then this video is for you! Learn how to develop a superior online presence for your business today: https://link.traviswilkie.com/develop-your-online-presence

👨💻 In the fast-paced world of digital marketing, being a step ahead of your competitors can make a world of difference. Enter the Ahrefs Content Gap tool – your secret weapon for discovering the keywords your competitors are dominating that you're not even scratching the surface of! This isn't just about playing catch-up; it's about leapfrogging the competition by zeroing in on what's already working for them, but flying under your radar. And the best part? You don't have to bring a new idea out of thin air; instead, you'll be working smart by addressing areas of proven traffic potential that are just waiting for you to tap into. 🕵️♂️

In this video, we're diving deep into how the Ahrefs Content Gap tool works its magic. You'll learn how to effectively identify these keyword gaps and transform them into a targeted content plan that reels in readers and ramps up your search engine visibility. The beauty of this approach is its efficiency. Those hours spent brainstorming and hoping your topics hit the mark can now be redirected toward content creation that you already know will attract eyeballs. This, my friends, is smart marketing at its finest. 📈

Whether you're an established business looking to break through to the next level, or you're just starting out and need to make your mark, the Content Gap tool offers invaluable insights that can shortcut your journey to success. We'll guide you through the process of analyzing your competitors' strategies, pinpointing their strengths, and capitalizing on areas they've missed. This method not only fills your content calendar with quality but ensures each piece is backed by powerful data and insights.

Don't leave potential traffic on the table simply because you're not aware of what's in front of you. Let the Ahrefs Content Gap tool reveal the undiscovered opportunities. Ready to exploit this secret sauce for your marketing efforts? Check the links below for more resources that will catapult your results to new heights! 🚀

🎓 Get My FREE Course:
➡️ Learn how to develop a complete online presence for your business: https://link.traviswilkie.com/develop-your-online-presence

🔎 Resources:
➡️ Try the Ahrefs Tool today: https://link.traviswilkie.com/try-ahrefs

👍 Subscribe For More @TravisMWilkie

0 0